Vodafone Summer Roaming Offer – A Strategy To Becoming Market Leader
Vodafone introduces the summer roaming option which allows their customers use the phone while abroad.
Arun Sarin – the former CEO- had the vision to expand the brand and safeguarding their dominance by expanding to emerging markets. By the year of 2010 Vodafone looking to be the largest player in Indian market by securing at least 25% share.
In Europe, which is a matured market for mobile operators, only unique offers will brought new customers, having realising that Vodafone have introduced the free roaming option on a tester basis.
Although it is very tempting to sign up for this summer offer, but since the customers are more conscious and smarter than ever, they will think twice to switch operators, clearly because there is no guarantee that Vodafone will do the same next year as well.
However, Vodafone has been planning for this quite a long time, now they are closely monitoring how many new customers making queries about this offer, based upon that they will permanently introduce the free roaming option in EU.
If any other operators do not act swiftly and quickly jump on the free roaming offer boat, there is a significant possibility that Vodafone would be the number one in the UK market, regardless how hardcore customer retention policy the other companies follow. Remember the TalkTalk and BT fiasco?
However, the Vodafone strategy certainly welcomed by many customers. The overpriced roaming charges are unscrupulous. Vodafone ushering other operators towards a proportional market where the EU customers will certainly be benefitted.