Everyone is Green
There is a competition going on in UK among all of the companies to prove how green they are. Everyone is trying to relate the message to the public that they are the greenest company in UK. There is a surge of proving everyone that they are environment friendly by making everything green.
They are adding a slogans next to their brand name and sometimes changing the colour of their fonts. But is it enough to prove themselves as a green company?
Tesco introduces zero emission delivery fleet, which says “Blue on the outside, Green on the inside” , According to The Sunday Times 60 Best Green Companies, Tesco came fifteenth. Not bad for a company with a size like this.
i-TV gone green as well. During the commercial breaks they will show a big green button saying “i-TV”. So the viewers will think i-TV is a green company?
All of the energy companies are in a rat race to prove how green they are, as far as I remember it was the BP who initiated this trend. Even conservative party is trying to be green. Don’t you think all of these are nothing but PR activities fuelled by hypocrisy?