Improve Search Ranking
Improving search engine ranking is one of the most easy way to increase website traffic and promoting the content, product or service to consumers who might be interested in what you are offering. Most of the major search engines use algorithm to decide websites ranking. There are few criteria set by search engines to get a good ranking. Although they differ one to another but the core requirements are more or less same.
There are different factors they consider, such as: what content (uniqueness) your site offering, how the code was written (optimization) and how popular your site among users (link popularity).
In order to get a good ranking you can render your site, which is widely known as Search engine Optimization aka SEO. You can also do some DIY SEO for your site instead of hiring SEO professionals those who can be sometimes expensive. .
1.Research what your target audience keywords. What words they use to search. There are several tools available online. Some of them are free.
2.Do not focus on few “important” keywords. The first thing you will realize how many visitors you will get from not-related keywords. If your website about “London Pub”, don’t just focus on keywords like pub, drink, ale etc. Go for something else too. i.e. night life, restaurant, popular venue etc.
3.Always the user first. Do not make a website just targeting search engines. Search engine algorithm changes almost everyday. So give time to the content of your site. Grow your website. Always post something new to your site. If the content is good always an user will come back hence the search engine would come back too. But if you can’t attract the end user you will lose both. On your content, use the keywords 3/5 times but don’t overdo it.
4.Use different titles for different pages, it will help the search engine to understand what is your page all about. Use meta tag. Meta tags are two types-
•Title Tag – Most important tags for search engines. Google supports 60 character and yahoo supports 110 characters. It should be unique in every pages
5.Keep the permalink structure easy to understand. If your post has a structure like this – <http://www.example.com/4jm2m39sm5mfu6isk3ksmsj5k?/?$%heydjd%/&sdjj32> it’s a time to think about something else. How on earth a search engine will match something with this kind of permalink? Try to keep simple and not too far from the domain name. For instance you can use a permalink such as – http://www.mamunahmed.com/02/cuil-was-not-cool-enough. Easy to understand and simple. Avoid parameters with dynamic URL. (&,?). Stick to basic HTML
6.Create a sitemap and put one in the root directory as well as on your site. Maybe all of your posts will not have links to other pages but a sitemap will show the search engine where to crawl on your site
7.Link your site with other sites with similar type of contents. Avoid spam sites. It will only do harm your site. Try to link popular sites, use their reference and link from your site so they will be motivated to do so. Avoid dumping hundreds of links on the footer of your pages. You might lose your ranking overnight for that
8.Use webmaster tool to assess the health of your site. One of the best and free one is Google webmaster tool.
•Avoid hyperlinks like “click here”. Hyperlinks should be always descriptive
•Avoid creating duplicate site and copy paste from the web. Search engines are smart enough to to understand that, which might resulted penalizing your site
•Avoid black-hat SEO technique
•Stay away from the SEO professional who ask for the FTP password
•Use copyscape.com to regularly check the content of your site.